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ENGAGEMENT

ARTEFACTS

totem tool.png

To better gather data and stimulate productive conversations around financial behaviours, we developed the Totem Tool, an engagement artefact that, paired with a mapping exercise, helped us facilitate the exploratory sessions with users.

 

The general idea around which we designed Totem Tool was to invite participants to think about their past and contemporary relationships with their finances and attitudes towards banking. We have also been able to integrate into the tool a mapping exercise that allowed us to push the user’s reflection into future contexts and scenarios.

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